Diablo IV Shatters Records with $666 Million Sell-Through in Five Days

Setting new records, Blizzard Entertainment's Diablo IV crosses an unprecedented $666 million in global sell-through within five days of launch, while clocking more than 276 million hours of playtime.
Diablo 4 logo with main villain Lilith shadowed in the background.
Image: Blizzard Entertainment

Blizzard Entertainment’s latest installment, Diablo IV, has grossed a staggering $666 million in worldwide sell-through, marking the largest opening week for the video game giant in its storied history. The record-breaking figures, achieved merely five days after its June 6 launch, bear striking similarity to the highest-grossing opening week in the film industry this year.

Dubbed as Blizzard’s fastest-selling game ever, Diablo IV has managed to accrue more than 276 million hours of gameplay. This translates into over 30,000 years of engagement from the devoted heroes of Sanctuary, the immersive world where the Diablo series unfolds.

Blizzard Entertainment President, Mike Ybarra, expressed gratitude towards the gaming community for their fervent participation. “Diablo IV is a testament to our exceptional teams who relentlessly pursue excellence in crafting genre-defining games, forging unforgettable worlds, and curating experiences that create lifelong memories,” Ybarra said. “We are humbled by the response and remain steadfast in our commitment to ensure Diablo continues to exceed expectations in the years to come.”

The sell-through achievement signifies the first of many milestones for this compelling live service game. With Diablo IV seasons scheduled to commence next month, and expansions anticipated in the coming years, the record-setting launch marks the beginning of an exciting journey for both Blizzard Entertainment and the game’s vast player base.

A look at player activities reveals a mesmerizing spectacle: a staggering 276 billion demons have been slain since early access, dwarfing the global population thirty-five-fold. Players, despite their prowess, have not been immune to defeat either, with over 316 million recorded vanquishings – 5 million of which were at the merciless hands of the Butcher.

Players have also shown a predilection for camaraderie, having formed parties with friends more than 166 million times. Of particular note is the achievement of 163 intrepid players who reached the maximum level in Hardcore mode, where death is permanent.

In addition to gameplay, the Diablo IV spectacle has dominated viewer attention on Twitch. From early access on June 1 through June 9, Diablo IV emerged as the platform’s most-watched game, thereby setting new Blizzard records for hours streamed and watched over a comparable period.

Thus, as Blizzard Entertainment’s Diablo IV continues to make waves within the gaming community, it is clear that the devotion of its players has found favor with Blessed Mother Lilith. The game’s record-breaking performance certainly provides an auspicious beginning to what is anticipated to be an exciting chapter in Blizzard’s history.

Source: Business Wire

Shaun Savage

Shaun Savage

Shaun Savage is the founder and editor-in-chief of Try Hard Guides. He has been covering and writing about video games for over 9 years. He is a 2013 graduate of the Academy of Art University with an A.A. in Web Design and New Media. In his off-time, he enjoys playing video games, watching bad movies, and spending time with his family.

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