Electronic Arts Inc recently disclosed their plans for the future of interactive football with the introduction of EA SPORTS FC, featuring a new brand vision, identity, and logo. FC will serve as EA SPORTS’ platform for developing and expanding new football experiences, connecting a vast number of fans via console, mobile, online, and esports products.
In the following days, the EA SPORTS FC brand will make its appearance in over 100 matches across major football leagues worldwide. Football enthusiasts will witness the new brand identity for the first time through EA SPORTS partners, such as the Premier League, La Liga, Bundesliga, Serie A, Ligue 1, WSL, NWSL, and CONMEBOL. The EA SPORTS FC logo will be shared by numerous leagues, teams, brands, and athletes across their platforms.
Nick Wlodyka, SVP & GM, EA SPORTS FC, said, “This is where the story of EA SPORTS FC begins. We’re building on 30 years of leadership and history creating experiences that bring the global football community together, and continuing to take it into a fan-first future.”
The new brand’s design inspiration comes directly from football culture and the use of triangles, a shape that represents the sport in multiple dimensions. Triangles have been an integral part of EA SPORTS football experiences over the years, from early 8-bit games’ isometric angles to the triangular polygons in modern titles.
Over the past three decades, EA SPORTS has shaped interactive football and built a global community of more than 150 million players across multiple platforms. EA SPORTS FC aims to continue growing this community in collaboration with partners who share the same vision for a fan-first future of football. The brand focuses on inclusivity and innovation, offering fans access to over 19,000 licensed players, 700 teams, and 30 leagues, with support from over 300 global football partners that allow expansion into areas like women’s and grassroots football.
With the introduction of EA SPORTS FC, the company aims to revolutionize the football gaming experience by strengthening connections among fans, athletes, and clubs. As the new brand unfolds, it will present further opportunities to explore and develop interactive football experiences that cater to a wider audience and encourage the growth of the sport.
The EA SPORTS FC platform will not only focus on the creation of new gaming experiences but also invest in supporting the football community at various levels. Through collaborations with football clubs and organizations, EA SPORTS FC will contribute to the development of grassroots football, facilitating access to the sport for more people.
One notable example of this collaboration comes from the partnership with the Premier League. Richard Masters, Premier League Chief Executive, stated, “We look forward to the relationship evolving through the launch of EA SPORTS FC, whether that’s bringing in developments in the ePremier League, opening new football pitches to benefit communities in the UK, or providing fans with exciting in-game experiences.”
As EA SPORTS FC progresses, it will continue to work alongside its partners to further enrich the football gaming experience, drawing inspiration from real-world football events and integrating technological advancements. By focusing on a fan-first approach, EA SPORTS FC aims to maintain its position at the forefront of interactive football while promoting a more inclusive and innovative future for the sport.
Comments