The 2010s were filled with content creation and esports brands hiring up all the streamers and decent competitors they could. However, the market has been shifting in recent years and a number of these streaming organizations like FaZe, and now Sentinels, have faced serious financial issues that threaten the future of the organization.
In a recent Q&A shared by content creation journalist HUN2R on Twitter, Sentinels states that it is spending around $695,000 per month on salaries and getting merchandise inventory. The company states that without crowdfunding, it could be closed in as little as two months. However, even if the company does reach its goal it will only be able to sustain itself for another four or five.
The way these answers are listed, it sounds like Sentinels feels like it is close to closing the doors no matter how much it raises. It also states that it is looking for additional ways to accrue wealth by the end of the year, including selling more of the company off to investors and raising income from other unnamed sources.
If the company is listing that it will close its doors no matter what, it’s unclear what incentive those who donate have to give money outside of paying salaries themselves. In the replies, other content creators and fans were quick to share their shock at the amount the company is spending each year.
Make sure to check back at Try Hard Guides for all the latest information about the impending closure of the Sentinels brand.
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