Square Enix has successfully brought criminal charges against a group responsible for manufacturing and distributing counterfeit versions of its popular titles. The boxes shown below look very official. Six individuals involved in distribution and three in manufacturing were charged in May 2023 in Guangdong province, China.
According to a press release, the individuals face charges following allegations filed by Square Enix and other Japanese and Chinese companies. Counterfeit products featuring characters and content from Square Enix’s renowned franchises, including FINAL FANTASY and NieR: Automata, were seized as part of the operation. The illegal goods were reportedly sold on major distribution platforms across China, Japan, and even Western countries, highlighting the expansive reach of the counterfeiting operation.

The charges stemmed from a proactive effort by Square Enix, which initiated investigations and collaborated with private investigators and industry peers to gather evidence. This collaborative approach proved instrumental in bringing the case to the attention of Chinese legal authorities.
In a press release, Square Enix emphasized its commitment to protecting its intellectual property rights. The company stated that such efforts are crucial to maintaining the quality of its products and services and safeguarding its brand image. Square Enix also urged customers and distributors to remain vigilant and take steps to protect themselves against counterfeit goods.
It’s almost unheard of for a company to be able to get a manufacturing ring like this. Apparently, the counterfeiters were able to distribute their product worldwide before being put to an end. The ring’s products may even be on store shelves today, making them somewhat collectible now that the manufacturers have been arrested.
The successful prosecution of this counterfeiting ring seems more like a warning from Square Enix than a major victory. They obviously do not want others don’t follow that path. If you see counterfeit products, it’s best to notify the police and let them handle it.
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