Ubisoft just released its January update, discussing the company’s financial targets for 2023-24. According to the report, Ubisoft is strengthening its strategic focus on the biggest brands with a new set of measures, which will solidify the company’s chances for long-term growth and value creation.
According to Ubisoft, the company is facing major challenges as a result of the industry’s ongoing transition towards mega-brands and long-lasting games that can reach gamers in different parts of the world, on different platforms, and through different types of economic models. Due to slow sales of Mario+Rabbids Sparks of Hope and Just Dance 2023, Ubisoft is revising its Q3 2022-23 net bookings target, currently, lowering its Q3 revenue target to €725 million from €830 million.
Ubisoft has also made the decision to push back the launch of Skull & Bones to have additional time to develop a far more polished and well-balanced gaming experience. Skull & Bones will now be available somewhere in the early 2023-2024 timeframe.
In addition, Ubisoft has decided to cancel three unannounced projects in addition to the four projects that were announced in July 2022. This decision was made because the company intends to focus on transforming its live services and brands into some of the most powerful in the industry.
Skull & Bones was originally set to be released in Q3/Q4 2018. However, the game’s release has been pushed back several times as a “new vision” for the game had emerged over the years throughout its development. Hopefully, this is the last time that the release of Skull & Bones will be delayed.
Meanwhile, it is unfortunate that the unannounced projects will not be developed at any point in the future. Nonetheless, it is only fair for Ubisoft to cancel new projects and focus on strengthening its current brands given that the company has faced challenges in meeting its financial objectives.
You can read the full January update on the GlobeNewsWire website.
Comments